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WGS EmaSim

Store Location Planning

New store space optimisation & demand forecasting simulations

Exploiting investment in Ema’s unique space-revenue elasticity curves, EmaSim delivers a comprehensive simulation of the operational and financial behaviour of new stores.

The rich "what-if" scenario based simulator allows the operator to change any characteristic of a stores' trade environment and predict the resulting changes in demand.

  • Create and merchandise "virtual" stores at category level and below
  • Simulate new store operations to deliver accurate demand forecasts
  • Quantify the optimal store size
  • Forecast the impact of demographic changes to the catchment
  • Understand the key drivers of store revenue

Please contact us today for more information.

EmaSim

  • Merchandise new "virtual" stores without any trading history
  • Quantify the impacts of changes to trading conditions
  • Understand and explore the sensitivity and impact of key business drivers
  • Forecast the effect of changes to the trade environment