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WGS Irene

Strategic Range Optimisation

Intelligent automatic product localisation

Competitive edge derives from those areas of the retail operation that can deliver step changes relative to the competition rather than those that only make internal processes as efficient and effective as everyone else.

Taking a feed from our macro space optimisation system, Ema, our micro space optimisation and ranging strategy delivers location specific and seasonal product ranging.

Irene - our Intelligent Ranging Engine

Using our unique space revenue elasticty curve technology, Irene selects the best products from a complete range for a particular store, automatically taking into account the local characteristcs of the store and its surruonding catchment to deliver truly customer-centric ranging.

Sitting on top of existing planogram and store planning systems, Irene delivers the perfect product mix for any given amount of space.

Irene also delivers the best revenue and profit densities for a particualr store at a particular time of the year - seasonal product ranging is automatic

Don't waste time and money putting the wrong product in the wrong place at the wrong time


Now with direct links to Ema Sim...

  • Merchandise new 'virtual' stores without any trading history
  • Introduce new products and simulate revenues
  • Understand and explore the sensitivity and impact of key business drivers
  • Forecast the effect on product mix of changes to the trade environment

Please contact us today for more information.

Range Optimisation

  • Create the optimal product mix for any given store
  • Best fit products to the available micro space or planogrammed module build size
  • Select from the whole range, including products not merchandised in the store before

And More...

  • Discover the factors which drive sales of particular products
  • Identify good and poor locations
  • Link product performance to customer profiles
  • Automatically remove poor sellers from the range