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WGS Ema

Strategic Macro Space Management

Optimise space allocations

Competitive edge derives from those areas of the retail operation that can deliver step changes relative to the competition rather than those that only make internal processes as efficientand effective as everyone else.

Simulate new store operations

We have focused our macro space optimisation strategy (Adaptive Merchandising) upon two non-commodity issues that have the potential to deliver performance step change.

Customer centric macro space optimisation : Ema

Sitting on top of existing planogramming and store planning systems, Ema delivers a strategic allocation of floor space in the context of a stores' local characteristics and customer base. Store by store for the whole estate.

Ema creates and deploys accurate, seasonal, space-revenue elasticty curves to identify and eliminate overspacing. Using these curves, the unique Ema optimiser automatically trades (flexes) space to:

  • increase total store margins by allocating floorspace to best effect
  • deliver the best match between customer demand and supply
  • improve the efficiency, effectiveness and flexibility of the space management processs

Deliver a 2-5% uplift in bottom line revenues . . . Forecast the impact of changing trading conditions


Please contact us today for more information.

Space Optimisation

  • Allocate optimal space to every category / subcategory
  • Best fit space allocation to local trade conditions - customer centric merchandising
  • Automatically hit available planogram module build sizes
  • Determine planogram and module size break points for the estate - create the optimal store planning space matrix

And more...

  • Implement and test consistent estate wide policy decisions
  • Add - remove - increase - decrease space limits and re-optimise
  • Extend / reduce store size and re-optimise
  • Comprehensive Reporting and Export facilities