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Watson Gill Scientific

Strategic Macro Space Management Consultancy

Strategic retail space consultancy

Strategic macro space management is a key component of our comprehensive retail decision support offer. WGS have developed an analytical process, state of the art space elasticity modelling techniques and a uniquely effective management toolset for our clients.

Strategic Macro Space Management

Optimise space allocations with Ema

Sitting on top of existing planogramming and store planning systems, Ema delivers a strategic allocation of floor space in the context of a stores’ local characteristics and customer base. Store by store for the whole estate.

Strategic Range Optimisation

Irene – our intelligent ranging engine

Using our unique space revenue elasticity curve technology, Irene selects the best products from a complete range for a particular store, automatically taking into account the local characteristics of the store and its surrounding catchment to deliver truly customer-centric ranging.

Store Location Planning

New store space simulator - EmaSim

The rich "what-if" scenario based simulator allows the operator to change any characteristic of a stores' trade environment and predict the resulting changes in demand.

Shopper Missions

Maximise with Shopper Mission Manager

A cost effective, modular, tool-set to help you manage shopper behaviour in the store and the web site. Comprises a suite of modules to deliver comprehensive support for shopper mission related initiatives.

Manage Upsells and Cross Sells

Total trip value maximised with Mission Evolver

Existing customers are a precious asset and one of the prime aims of our Shopper Missions Manager tool set is to maximise customer total trip value.

Optimise Adjacencies

Product to customer-centric with Adjacency Manager

Product adjacency is a critical determinant of customer satisfaction because shoppers have so little time for store or web site navigation. And optimal adjacency is one of the keys to maximising shopper exposure to the products they really want to buy.

Optimise Customer Flow

Customer flow scenarios with Customer Flow Manager

WGS Customer Flow Manager™ optimises customer flows from a unique shopper mission centric point of view, actively managing shopper routes towards the point of sale.

Predict Multi-Channel Shopper Demand

Mission Modeller and complex multi channel shopping

Our Mission Modeller™ builds a picture of channel specific demand at the population level from a detailed analysis and modelling of the behaviour of individual shoppers and/or shopper segments.

Please contact us today for more information.

Watson Gill

  • Established 1992
  • Sheffield UK
  • Prague University links
  • Consultancy Services
  • Quality Assured