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Consultancy ServicesWatson Gill has been providing a wide range of project based specialist consultancy services for over a decade. More info... Academic RecruitmentWatson Gill are always looking for highly qualified and experienced staff to complement our existing teams. More info... Contact Watson Gill
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Macro Space ConsultancyStrategic Macro Space ManagementStrategic macro space management is a key component of our comprehensive retail decision support offer. WGS have developed an analytical process, state of the art space elasticity modelling techniques and a uniquely effective management toolset for our clients. Our fixed price macro space consultancy applies all of this expertise with one aim; to deliver increased bottom line profits through category reviews and space allocation optimisation. We have a proven approach to delivering this specialist consultancy service:- Data collationWe build a client specific collation database for each study, taking feeds from sales, planogramming , CRM and many other client systems and data sources, supplemented with external data as required. The WGS collation database pulls together data from these disparate sources into one data resource, often for the first time. Data analysis and cleaningCompliance, missing data points, outliers and skewed distributions are some of the many potential pitfalls and distorting factors that we encounter and resolve as a matter of routine. Our statistical analysis and cleaning processes, eliminate, filter and isolate "noise" within the data sets to deliver a comprehensive report on the current status and a clean data set for further work. Space elasticityWe build very accurate customer-centric models of the relationship between space and revenue, profit and densities. The models are unique; they are store specific and season specific, taking into account the local trade environment of each and every store in the estate. They define and quantify space elasticity in the form of space - revenue elasticity curves. These category, subcategory and SKU level elasticity curves are then deployed within our optimisation toolsets to automatically reallocate space to deliver maximum revenue/profit. Non Linear OptimisationUsing our space elasticity curves and a unique set of optimisation tools, we deliver a detailed, store specific, seasonal space allocation for each category / subcategory. The WGS optimisation process flags over and underspacing, automatically trading space to achieve maximum returns within policy constraints. Store clusteringOur toolsets autmatically deliver a store clustering at category level. We cluster on the basis of perfomance potential rather than store size or sales, taking into account all aspects of the store's local trade environment. The result is a detailed category review and an optimised store clustering and planning guide (SPG). Please contact us today for more information. |
Space Optimisation & Category Reviews
Ema Sim...
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