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Consultancy ServicesWatson Gill has been providing a wide range of project based specialist consultancy services for over a decade. More info... Academic RecruitmentWatson Gill are always looking for highly qualified and experienced staff to complement our existing teams. More info... Contact Watson Gill
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Manage Upsells and Cross SellsMaximise trip value and total contributionExisting customers are a precious asset and one of the prime aims of our Shopper Missions Manager tool set is to maximise customer total trip value. A continuous transaction analysis process works in the background to establish mission characteristics but knowing which missions deliver the highest value is only the beginning of the process for our upsell and cross sell manager system. Taking into account mission frequency, Mission Evolver takes the process further by automatically identifying the best "base" missions for upsell and cross sell initiatives, ensuring that missions will "evolve" during the customers trip to the store or website. Using artificial intelligence (A.I.) technology, our unique mission evaluation function, extracts missions which can evolve into more value able ones and deliver a significant, quantified, revenue increase post evolution. The best missions - those adding most to the bottom line - are prioritised for inspection and further manipulation. Category specific initiatives are directly supported: category managers can extract and filter "target" missions of special interest. Mission Evolver automatically finds potential base missions from which the targets might evolve with systematic promotional activity. Systematically target 3 for 2 promotions......Identify failing missions and act in timeMission failure is just as important as mission extension and retaining customers in a competitive environment is a critical success factor. Identifying declining missions is a prime function of the Mission Evolver tool set, providing early warnings of mission failure. Embedded within the tool set, predictive analytics combine historical data, current performance data and geo demographic and customer segmentation information to deliver continuous mission trend forecasts. Our unique mission conversion and revenue impact algorithms estimate probable conversion rates and the financial consequences. Graphics and reporting functions map out the changing mission landscape over time and extrapolate the trends into the future. Linking to the Adjacency Manager, the Mission evolver provides a basis for adjacency optimisation to maximise total return across the mission mix. All of Mission Manager's functionality is available for both store and web site trading - a truly multichannel tool set with built in channel integration. Please contact us today for more information. |
Upsell & Cross Sell
And More...
Key Features...
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