+44 (0)114 270 9111
 |
||
Consultancy ServicesWatson Gill has been providing a wide range of project based specialist consultancy services for over a decade. More info... Academic RecruitmentWatson Gill are always looking for highly qualified and experienced staff to complement our existing teams. More info... Contact Watson Gill
|
Optimise Customer FlowMost shoppers make buying decisions in the store. They have a limited time allowance for browsing and no time to spare at all for complicated navigating. WGS Customer Flow Manager optimises customer flows from a unique shopper mission centric point of view, actively managing shopper routes towards the point of sale. Along the way you can ensure that the routes include special promotions, systematically creating upsell and cross sell opportunities. You want your customers to spend their precious time buying, not navigating. That way you increase customer satisfaction and loyalty and actually add value to the shopping experience. Targeting missions in this way also ensures that you maximise cash flow and the returns on your pr motion budgets. Our customer flow tool set can also optimise your replenishment scheduling and routing. Staff workflow in the store can be optimised to minimise disruption to customers and increase efficiency. With direct links to WGS Mission Manager, our Customer Flow tool set automatically extracts and models existing and potential "evolved" mission profiles. Build and run customer flow scenarios......Model your multi channel shopper populationCustomer Flow Manager not only optimises current shopper mission routings in store. A comprehensive scenario manager allows the effects of changing individual shopper characteristics to be quantified. You can simulate the behaviour of hundreds of customers moving through the store at the same time and thousands over the course of the shopping day. Modify the shopper mission by adding or substituting products, move product locations and Adjacencies or change the time available for a mission and quantify the effects. Using customer segmentation and demographic data and an understanding of the relationships between shopper, mission and products, this functionality is extended to the behaviour of the catchment population as whole with the Mission Modeller. You can change the characteristics of the whole population and simulate multichannel interactions and much, much more... Please contact us today for more information. |
Shopper Flow Modelling
And More...
Key Features...
|
 | ||