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Adjacency Manager

Optimise Adjacencies

Maximise Shopper Mission Value

Making the shift from product-centric to customer-centric operations is not easy: there are very few tool sets designed from their inception to support customer-centric initiatives.

The Adjacency Manager, an integral component of Mission Manager, delivers a fundamentally customer-centric, optimised, adjacency map for an entire store, or website.

Product adjacency is a critical determinant of customer satisfaction because shoppers have so little time for store or web site navigation. And optimal adjacency is one of the keys to maximising shopper exposure to the products they really want to buy.

Adjacency Manager has a very rich scenario management facility. You can use it to:

  • See how different adjacency scenarios would impact on shopper mission routing and completion times.
  • Focus on specific shopper missions or particular products that form "bridges" between categories.
  • Look at particular shopper segments in isolation.
  • Look at optimal shopper mission routes during different seasons, days or times of day.

Maximise exposure to products your shoppers want to buy...

...locate promotions on the right shopper mission routes


Adjacency optimisation is not just about facilitating current shopper behaviour; it's also about influencing behaviour.

Adjacency Manager has a raft of functions to optimise in store promotion point locations, position offers on the appropriate key shopper mission routes, and move shoppers from one product space to another.

Looking at adjacencies within the entire product space at once brings some brand new insights into how your customer shop - and how to influence their behaviour during the visit.

New products can be introduced to maximum effect, adding value to a mission and ensuring that mission evolution can take place during the visit.

Adjacency Manager links directly into the WGS Upsell and Cross Sell Manager and our Customer Flow Manager. Used together, these modules ensure that customer flow and adjacencies facilitate every identified opportunity for mission evolution - adding value to the bottom line by attracting and building mission types from a truly customer-centric analysis of shopper behaviour.

Please contact us today for more information.

Adjacency Optimisation

  • Maximise available shopping time
  • Implement a customer centric strategy - fit the channel layout to shopper needs
  • Increase Upsell & Cross Sell opportunities
  • Increase customer satisfaction and retain customers

And More...

  • Locate price offers and promotional materials on the most effective shopper routes
  • Model alternative adjacencies and quantify the effects on mission completion times
  • Maximise the impact of the introduction of new products
  • Co-ordinate store and web promotions

Key Features...

  • Customer-centric, shopper mission based analysis and adjacency optimisation
  • Built in &What-if& scenario manager
  • Multi channel operations
  • Tactical (short time frame) and strategic (long term) simulations
  • Java & intranet deployment