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Shopper Mission Manager

Maximise Shopper Mission Value

Watson Gill have an extremely cost effective, modular, tool-set to help you manage shopper behaviour in the store and the web site.

Introducing Mission Manager

Mission Manager comprises a suite of modules to deliver comprehensive support for shopper mission related initiatives.

The core Mission Manager™ module automatically extracts and identifies your most valuable shopper missions from EPOS and web site transaction data.

The system monitors how missions change over time and provides a continuously updated statistical analysis of which combinations of products your customers buy right now and when they buy them - and how they will buy in the future.

Mission Manager automatically forecasts trends, giving you time to react to the first signs of mission failure.

Linking directly with Mission Evolver, the Mission Forecaster modules allow you to target promotions well in advance, enabling you to act in time to retain current missions - and promote the ones that will become most valuable in the future.

Mission Evolver Module

Our unique Upsell and Cross Sell Manager, Mission Evolver, takes you one step further towards the goal of maximising mission value.

Sifting through the possibilities, the evolver finds the best upsell and cross sell opportunities, adding value to existing missions, and quantifying the costs and benefits of intervention. Targeting missions in this way ensures that you maximise returns on your promotion budgets.


Retain Current Missions and Add New Ones...

...Model Your Multi Channel Shopper Population


The Adjacency Manager Module

The Adjacency Manager module optimises the location of mission product clusters on the shop floor, mapping them to floor plans and mission routes to ensure that shopper missions are efficiently executed.

Customer Flow Optimisation

Customer Flow optimisation increases customer satisfaction with the shopping experience by avoiding frustrating bottlenecks on the shop floor. The module automatically optimises shopper mission routing and graphically manages the optimal placement of products on the mission path.

Multi Channel Shopper Population Modelling

Using customer segmentation and demographic data, these facilities are extended to the behaviour of the multi channel shopper population with the Mission Modeller.

Mission modeller's unique, intelligent models allow the creation and analysis of completely new shopper behaviour scenarios.

  • Age the population in line with demographic trends
  • Change ethnic mix
  • Substitute products and predict expected demand
  • Simulate multichannel interactions
  • And much, much more

Please contact us today for more information.

Mission Manager

  • Increase Mission Value
  • Increase Mission Frequency
  • Retain Missions
  • Create New Missions

And More...

  • Mission evolution
  • Adjacency optimisation
  • Customer Flow optimisation
  • Trend forecasting
  • Model the shopper population
  • Predict multi channel shopper behaviour

Key Features...

  • Automatic EPOS data sampling
  • Single channel (tactical), whole estate (strategic) and web site
  • Map missions on to floor plans
  • Java & intranet deployment options